June 30, 2022

Bellabeat Case Study

Google Data Analystics Capstone Project

This case study was part of the final module in Google Data Analytics Certificate. You can click the video to watch my presentation or click the link below to view the project on Github. Under tutorials there is a video showing how I did the analysis.

About the Client

Bellabeat is a high tech smart device that manufactures health tracking devices for women. Its aim is to grow in the smart device industry.

Business Task

Analyse smart device data usage in order to gain insight into how consumers use non-Bellabeat smart devices and use those insights to guide Bellabeat’s marketing strategy

    Tools utilised

  • Microsoft Excel
  • Microsoft SQL Server
  • Tableau